Who we are
Rules to Thrive team brings together expert coaches, storytellers, and business leaders to help you build a personalized playbook for the career and life you want through insights from Fortune 1000 leaders, powerful keynotes, hands-on workshops, and 1:1 coaching.
We believe in empowering individuals to transform their career aspirations into reality. Whether you’re just starting out or looking to make a bold move, our resources and services offer a clear actionable path to reach your goals.
A blueprint for building your dream career, igniting leadership, building business plans that drive revenue and achieving lasting success.
The only permission you need is your own.
What would you do if you knew you couldn’t fail?
Olga Lykova,
Founder and Host
Please meet Olga Lykova, founder of Rules to Thrive.
Forbes Thought Leader, Named Top Women Leader of Miami for 2025
Olga has had an incredible career in tech, being promoted from an individual contributor to a team lead at 24, recruiter to lead partnerships as a director at 25 and with consistent results becoming a global vice president at 27 years of age.
As a former Global VP of Partnerships in the Salesforce ecosystem, helping drive 60–80% of company revenue. She played a key role in two acquisitions: Apttus ($715M, merged with Conga) and NewVoiceMedia (acquired by Vonage for $350M, later bought by Ericsson for $6.2B)
As a Chief of GTM at Workspot, leading GTM strategy with Google Cloud, AWS, and Microsoft — resulting in 80% of company revenue through hyperscaler partnerships
If you ask Olga what she does for a living, she will say that she helps people believe in themselves again and gives them the tools to thrive.
Olga believes in sharing real, tactical, and ungated knowledge, because when we lift the curtain, we lift each other.
Taylor Amrani,
Head of Social and Content
Please meet Taylor, our Head of Social and Content.
Taylor brings nearly a decade of experience in the digital space, where strategy meets storytelling. She’s led content campaigns alongside some of the world’s top athletes, built a personal brand that’s reached hundreds of thousands, and now runs her own creative agency supporting purpose-driven brands and individuals.
With a sharp eye for what works and a deep understanding of what connects, Taylor helps Rules to Thrive craft a digital presence that’s both magnetic and meaningful. Her approach blends creativity with clarity - always rooted in intention, always aligned with impact.
Antony Hatchuel,
Videographer and Editor
Please meet Anthony, our Videographer & Editor.
Antony is the creative force behind the lens at Rules to Thrive. With a background in music and a passion for emotionally-driven storytelling, he brings each project to life with cinematic flair and an eye for detail. Whether capturing a moment in real time or weaving together powerful narratives in post-production, Antony delivers polished, high-impact content that resonates.
With years of experience producing content for brands like Vogue Italia, Mindspace, and Monday.com, his work spans documentaries, product campaigns, and everything in between. At Rules to Thrive, he helps us tell stories that move, inspire, and connect.
Jason Kim,
Creative Director
Please meet Jason, our Creative Director.
Jason is a seasoned creative who comes from the world of advertising, where he’s helped shape the identities of iconic brands like Google, Airbnb, and Adobe. With over a decade of experience, he’s led 360 campaigns, built brand identity systems, and has been recognized by The One Show and Clios. His career spans agencies, tech, and startups–bringing both big-picture thinking and hands-on execution to the table.
His expertise covers everything from national TV spots and OOH to digital content, social campaigns, and brand guidelines. At Rules To Thrive, he leads the development of our brand identity and creative direction.